“That has now worked as a real calling card for us because now the Premier League knows about Ted Lasso.” “The hesitancy that was felt by clubs before we actually shot the first one essentially went away as soon as they saw it,” Hunt said. However Tottenham, the last team the network approached, loved the idea so much it produced a 3 1/2-minute video of its own documenting the making of the NBC film - and, in a subtle act of revenge, highlighting Americans’ ignorance of the sport.
When NBC pitched the idea of a short film featuring Ted to its partners at the Premier League, it was dismissed as out of hand: Soccer is more a religion than a sport for the English, and no one was going to come into their church and make fun of it. The result was Ted Lasso, who comes to London and is troubled to learn soccer games can end in ties, there are no playoffs, and balls kicked over the goal posts are not worth three points. At the time no American had managed a major team in Europe outside of a video game, leading Sudeikis and Hunt to wonder what the transition might look like if an NFL coach gave it a try.
“The bulk of my soccer knowledge and love comes from playing ‘FIFA,’” said Sudeikis, who would coach David Beckham’s Manchester United against Hunt’s Arsenal led by Dennis Bergkamp and Thierry Henry. 14 when Apple TV+ kicks off “Ted Lasso,” a series Sudeikis helped create, produce and write. The network retired Ted after that, but Sudeikis never gave up on the coach he created, faithfulness that will be rewarded Aug. With Jason Sudeikis playing Ted with just the right combination of arrogance and ignorance, the hilarious four-minute, 41-second primer was so successful the character became a cult figure overnight, inspiring social media parody accounts and earning Sudeikis a second season of short spots on NBC. audience understood enough about English soccer to justify the investment, so the network needed a cheeky way to let viewers know it was OK to be a little vague on the rules.Įnter Ted Lasso, a gum-chewing, soft-drawling coach of American football - the tackle kind - mistakenly hired to manage Tottenham Hotspur, one of England’s most iconic teams. In 2012, after spending $250 million for the broadcast rights to the Premier League, NBC Sports realized it had a problem.
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